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The marketing environment is the combination of the microenvironment and macro environment. According to philip kotler, “a company’s marketing environment consists of the internal factors & forces, which affect the company’s ability to develop & maintain successful transactions & relationships with the company’s target customers”. Which of the following is part of the microenvironment of a firm's marketing environment? A) the political state of the country in which the firm exists b) the cultural forces that exist in a society c) the suppliers who work with the company d) the technological resources available to.
They are the people who create the environment’s atmosphere. It is the people at the helm of the marketing of a company that is responsible for the market environment that can make or break it. It must understand its own strengths and weaknesses, objectives and goals of the business, and resource availability. 2 ) which of the following is part of the microenvironment of a company 's marketing environment ? B ) a set of laws that require the company to scale down it s telemarketing calls to customers. Which of the following is part of the microenvironment of a firm's marketing environment? The political state of the country in which the firm exists. The cultural forces that exist in a society. The suppliers who work with the company.
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