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It’s a diagnostic tool that you can use to determine how ads for specific keywords affect the user experience. What you need to know. Three factors determine ad quality: A quality score and an ad rank are 2 key concepts you should understand as a ppc marketer.
Ad rank will depend on your quality score and your bid. The three factors that determine ad quality for google ads are: Relevance of the ad. If you’re just interested in the short answer, you can stop reading now. If instead you’d like to learn in very simple terms what these factors are and why it’s important for your. The three main factors that determine ad quality are. This is the prediction of how often an ad will be clicked on when it’s shown. Users want ad landing pages that help them find what they’re looking for. A highly relevant landing page yields a higher score.
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